How much does an Instagram influencer make? A micro-influencer on Instagram makes an average of $18,000 per year, whereas a macro-influencer makes $240,000.
Instagram is an image-based social networking site that has gained popularity as a tool for influencer marketing among companies. According to data, the use of creator marketing by small businesses in the US grew by 17% in 2022.
This tendency is probably because 50% of consumers claim that word-of-mouth and social media are the best platforms for learning about new products.
People who have amassed a sizable following on the social networking site Instagram are considered to be content providers on Instagram.
These people are paid to sell goods or brands to their followers using their notoriety and fan base.
A person who can influence others’ purchasing decisions due to their standing, expertise, position, or connections with their fans is known as an influencer.
This Post will examine some of the most popular ways Instagram influencers can monetize their accounts.
How Much Money Does An Instagram Influencer Make?
Influencers on Instagram are users who have amassed a sizable following there. They make money through sponsored content, affiliate marketing, and other revenue sources while using their medium to advertise goods and services.
An Instagram influencer can earn $5000 per month through the Instagram reels bonus program, according to Insider. Meme maker Jackson Weimer makes $60,000 a month from his videos.
An Instagram influencer with 100,000 followers may typically make $500 to $1,000 for each Post. They can earn between $26,000 and $52,000 a year by posting once a week. Depending on the demand for the influencer material and the rates they can agree upon with businesses, this amount may increase or decrease.
Influencers that have a wider audience can make much more money. For instance, if an influencer post once a week and has 1 million followers, they can earn between $520,000 and $1,040,000 per year or between $10,000 and $20,000 for every Post.
It’s vital to remember that these sums are only estimations, and an influencer’s actual earnings may vary significantly.
Some influencers have several sources of income, such as selling their goods or offering consultancy services, which can boost their overall revenue.
Additionally, some influencers may have more excellent engagement rates, which might affect how much money they can make.
Influencers typically receive compensation based on the size of their audience and the degree of interaction, according to InfluencerMarketingHub.
Mid-tier, macro and mega-influencers can charge anywhere from $500 to $50,000 or more for each Post, while nano and micro-influencers charge between $50 and $500 per Post.
Newly established Instagram influencers earn $100,000 annually, according to INSG.
Five Categories Can Be Used To Classify Instagram Influencers
Based on their following and engagements, there are five categories of Instagram influencers. Micro, macro, nano, and mega are the different sizes.
- $75 to $250 for each Post for a nano influencer (1 000– 10 000 followers).
- 10k–50k follower micro-influencers: $250–500 per Post
- Mid-Tier Influencers: $500 to $1,000 for each Post (50-100K Followers)
- Macro influencers ($1,000): $3,000 per Post (500k–1 million followers)
- Mega Influencers ($3,000+ Per Post): 1 Million Followers)
- 1 to 10K Followers for a Nano Influencer
Less than 10,000 followers are considered to be nano influencers. Although their reach is modest, they typically have a high level of engagement with their followers.
Because they are more reasonably priced and have a closer relationship with their following, small businesses and startups frequently work with these influencers.
Because they have a smaller, more focused audience, they are frequently perceived as more relatable and genuine. Before collaborating with more prominent influencers, brands use micro-influencers to target a specific audience or gauge a product’s usefulness.
Instagram influencers with less than 10,000 followers may expect to earn an average of $195 for every Post. In comparison, those with more than 100,000 followers can expect to make $1221 per Post, according to Statista Research Department.
- 10K–50K Followers: Micro-Influencers
Micro-influencers have a following of between 10,000 and 50,000. Despite having a little wider reach than nano influencers, they still have a high degree of engagement. Businesses frequently use these influencers for marketing their goods to specialized audiences.
In addition, they have a specific following and are frequently regarded as more genuine than prominent influencers. They have a devoted following and a significant presence in a particular sector or area.
Before dealing with more prominent influencers, brands use them to target a specific audience or evaluate a product.
- Influencers in the middle: 50–100K Followers
Influencers in the middle have 50,000–500,000 followers. They may be more influential than lesser influencers and have a wider audience, but their engagement may not be as great.
Brands frequently use these influencers to reach a larger audience and raise brand awareness.
They are more well-known and active in many different industries. They may have more opportunities to deal with brands because they are frequently thought to be more influential.
However, their fans could also perceive them as being less sincere and more “salesy.”
- 500k–1 Million Followers Macro Influencers
Between 500,000 and 1 million people follow macro influencers. They have an enormous reach and power but lower engagement rates than smaller influencers.
Big corporations frequently use these influencers for marketing their goods to a broad audience. People also have faith in them because of their fame and a large following.
- Mega Influencers: Followers of One Million or More
Mega-influencers have a following of over a million. Major brands frequently employ them to advertise their products to large audiences because of their enormous reach and influence.
These influencers want exorbitant compensation when asked to collaborate or write sponsored content.
All influencers have the potential to be practical marketing tools for brands, regardless of their size. Brands may successfully connect and influence consumers through social media by collaborating with influencers who share their values and target market.
What Are Their Income Source?
Because 75% of creators will only collaborate with firms that share their beliefs, Instagram is a popular business channel.
Companies that use Instagram for influencer marketing can interact with customers who share their beliefs and reach a large audience.
80% of creative marketers said that when it comes to selecting a partner, content quality is the most crucial consideration.
Businesses intending to employ Instagram influencer marketing should concentrate on locating content creators whose work reflects their brand’s values.
On Instagram, businesses utilize a variety of online marketing content types, such as Instagram Stories, Instagram Posts, IGTV, Instagram Reels, and Instagram Videos. Each form has particular advantages, and companies can pick the one most closely matches their objectives and target market.
There are numerous ways for Instagram to generate income. Following are a few of them:
- Sponsored Posts
A sponsored post is when an influencer advertises a product or brand in an Instagram post in exchange for payment from the business.
Get free merchandise from the business as part of the sponsorship agreement. A photo, video, or carousel of images featuring the brand or product may be included in a sponsored post.
Making sponsored content for Instagram Stories is another method they can make money from sponsored posts. This may consist of images or a film displaying the good or service. For their Instagram Highlights, which are collections of posts stored to the influencer’s profile for extended periods, create sponsored material.
They participate in brand campaigns to earn money through sponsored postings. To do this, you should write several posts for a particular campaign, engage with the brand’s followers, and advertise the drive on other social media sites.
It’s vital to highlight that they must inform their followers when they post sponsored content.
The Federal Trade Commission (FTC) has regulations to ensure that they disclose sponsored material honestly and don’t deceive their followers.
- Selling Products/Merch
Through affiliate marketing, influencers can make money by promoting a company’s goods or services.
One must enrol in an organization’s affiliate program to engage in affiliate marketing. Usually, this entails completing a form with details about their Instagram account.
After being accepted into the affiliate program, they will be given a unique affiliate link to promote the business’s goods or services.
Followers make money when they click on the affiliate link and make a purchase. The sum varies according to the business and the particular affiliate program. While some affiliate programs pay a fixed commission per transaction, others offer a percentage of the sale as the commission.
Some business influencers, for instance, can only make money from affiliate connections. Tori Dunlap, a writer of financial material, claims to have made more than $200,000 in just eight months.
- Selling Products/Merch
Many content producers operate online stores where customers can purchase tangible commodities like clothing, accessories, and housewares. Others market digital goods like online courses or e-books.
Creators utilize a range of tactics to sell goods on Instagram. They make postings promoting their interests and attach a caption with a link to their online store. Additionally, they use Instagram’s shopping feature, which lets them tag products in photos and link to specific product pages in their online store.
They primarily use Instagram Stories to advertise their goods. They make product-focused Instagram stories and include a swipe-up link that directs viewers to the product pages of their online store.
- Brand Partnerships
Through brand collaborations, an Instagrammer can make money by promoting a business’s goods or services.
They can engage in brand events and campaigns and produce sponsored material for their Instagram feed, Stories, and Highlights.
The extent of the partnership, the influencer’s reach, and their engagement on Instagram all determine how much money they can make from brand agreements.
Additionally, disclosing sponsored material to followers is crucial to be honest, and adhere to FTC regulations.
Through their Instagram accounts, influencers with a particular speciality or talent offer services like consultation or coaching.
Direct messages or links to a person’s website or online store are frequently used.
You can charge for your expertise if you are an expert, and eager followers will pay you for the chance to learn from you.
- Sponsored Instagram Stories
The first step in creating sponsored Instagram Stories is finding a brand willing to collaborate with the artist. As with an agency, direct contact with brands is an option.
Once a sponsored Instagram Stories campaign has been negotiated, they will collaborate with the company to produce the content. This could entail creating a unique idea, taking images or videos showcasing the good or service, and including appropriate language or graphics.
Sponsored Stories are frequently compensated per-story basis, with the amount paid varying according to the influencer’s Instagram engagement and reach. A huge following and high degree of interaction allow an influencer to charge more for sponsored Instagram Stories.
One must remember to include hashtags such as #sponsored or #commercial in their stories.
- Instagram Live
One can make money by producing sponsored content or holding sponsored events on Instagram Live.
When an Instagrammer collaborates with a brand to create content or organize an event, they may come up with a unique idea, shoot live videos highlighting the good or service, or facilitate a Q&A session with the company.
Additionally, they are compensated per event, with the sum paid varying according to the influencer’s Instagram engagement and reach.
Additionally, it’s crucial to disclose sponsored material to followers, to be honest, and to adhere to FTC regulations.
- Enabling Live Badges
Instagram features live badges that let users buy and show a unique emblem during a live stream. To increase the number of individuals using Instagram’s live streaming function and to give users a means to support their favourite influencers, this functionality was added in 2020.
Creator Fund members can only enable live badges on Instagram. This initiative offers money to qualified creators who have a good influence on the platform. To be accepted into the Creator Fund, you must apply using the Instagram app and meet specific requirements, such as having a sizable and engaged audience and a track record of producing unique content.
Influencers approved for the Creator Fund can turn on live badges for their live streams in the “Live” section of their account settings. They can choose their badge pricing, which may be between $0.99 and $4.99. The influencer will receive a portion of the money when a viewer buys a live badge during a live stream.
The creator can utilize live badges to pay for the production of their material, purchase necessary tools, and earn a living from their Instagram work.
Influencers must first set up a campaign and a profile on Patreon to begin receiving payments.
This entails selecting a pricing tier for their customers and providing incentives or benefits for various degrees of support. They might provide extraordinary access, personalized shoutouts, unique content, or other benefits to their customers.
Once their campaign is set up, they can use Instagram and other social media to advertise their Patreon page to their fans. By including a link in their bio or promoting it in their posts and stories, they can also link their Patreon page to their Instagram account.
Patreon can define its pricing tiers and reward levels and whether to support on a monthly or per-creation basis. As payment for its services, Patreon retains a portion of the revenue.
- Linking Your Blog Or Vlog
By connecting their blog or vlog to their Instagram account, Instagram can make money. To accomplish this, they must advertise their blog or vlog on Instagram and increase traffic to their website through posts and stories.
Advertising is one way someone might make money off their blog or vlog. They can join an advertising network and make money from pay-per-click or pay-per-impression advertisements or partner with sponsors to publish sponsored material on their blog or vlog.
By earning a commission for promoting goods and services on their website, they may also monetize their blog or vlog through affiliate marketing.
By selling goods or services on their blogs or vlogs, artists can make money in another way.
Creators sell real or digital goods on their websites, such as books, courses, or apparel. Additionally, they provide services like consulting, coaching, and design work.
One can promote their blog or vlog in their posts and stories or include a link to their bio to connect it to their Instagram account. Additionally, they can drive their followers to their website by using Instagram’s swipe-up feature in their stories.
What Affects Instagram Influencer Rates, and Why?
The amount that Instagram influencers demand sponsored content and business collaborations depends on several variables.
Among these are influencer reach, participation, audience relevance, and the perceived value of the promoted good or service.
Reach is the term used to describe the quantity of Instagram followers or subscribers an influencer has. Because they can reach a larger audience with their work, creators with a massive reach, or many followers, can demand more outstanding royalties.
Even if the influencer with 10,000 followers has better levels of engagement, a content creator with 100,000 followers could charge more for sponsored material.
This is so that the influencer with a broader reach can reach a larger audience with their material, which could lead to increased brand exposure and more sales.
Material producers can charge more for sponsored content if they have a highly engaged and focused audience. Their followers are genuinely interested in what they say and are more inclined to act on it.
This is so that firms can collaborate with well-known individuals whose fans are more likely to be interested in the goods or services being pushed.
Relevance is a significant variable that may affect the fees Instagram influencers demand partnerships and sponsored content. It refers to how closely an influencer’s brand and content are related to the goods or services they endorse.
Because their followers believe their suggestions and are more inclined to make the advertised purchases, creators viewed as relevant and authentic by their audience can frequently fetch more fantastic prices.
For instance, producers who frequently post about health and well-being may be able to charge more than those who mostly post about fashion to advertise a healthy food business.
This is because the influencer’s followers are more likely to accept their recommendations for health-related products. After all, they are perceived as more relevant to the health food brand.
Because their fans appreciate and trust them, content creators viewed as approachable and genuine can frequently expect more significant fees.
Because they feel their content will more successfully persuade their followers to take action, brands are prepared to pay more for those perceived as relevant and honest.
When followers of an influencer interact and participate with their material by enjoying, commenting on, and sharing their posts, this is called engagement.
Companies feel their content will be more likely to reach and resonate with their audience if it has a high level of interaction; they can charge more outstanding charges for these services.
For instance, an influencer who consistently receives hundreds or thousands of likes, comments, and shares on their posts could charge more for sponsored content than someone who receives only a small amount of engagement.
This is due to the influencer’s audience being more engaged and active, which may increase the likelihood that they will act on the influencer’s advice.
People are more likely to believe content creators with fewer followers since they engage with their audience more frequently than those with more followers.
Instead of just receiving a large number of low-quality interactions, content providers that experience genuine and authentic engagement from their followers may be able to charge more for sponsored material.
This is so that marketers can collaborate with producers whose fans are genuinely interested in and engaged with their material, which indicates that it is popular with the target audience.
- Perceived Value
The worth or value that a product or service is believed to have by the customer is referred to as perceived value. Perceived value in influencer marketing can determine how much influencers charge since it affects how valuable the collaboration is to the brand.
For instance, designers can charge more to support a luxury brand than a more budget-friendly one. This is because they think that since their audience values the premium brand more, the alliance will benefit the brand more.
In this instance, the influencer justifies a higher rate by citing the perceived worth of the brand.
A promoter’s price for advertising various goods or services can also be influenced by perceived worth.
Because they believe their audience views the high-end product as having a better value, they might charge more to promote it than a mass-market beauty product.
Selena Gomez is an example of an influencer who can charge more for sponsored content due to her perceived high level of influence and strong personal brand.
Because they have a highly targeted and engaged audience, influencers that specialize in a particular niche, like fashion, fitness, or beauty, may be able to charge more for sponsored content within their area of expertise.
For instance, a fashion-focused content producer may be able to charge more for sponsored content from fashion businesses than someone who routinely blogs about fashion trends, style inspiration, and fashion events.
This is so because the fashion influencer has a more focused and attentive following that can be more interested in hearing about promoted products or services.
In 2023, The Top 5 Instagram Influencers
- Carlinhos Maia – 26.5 million followers
Brazilian comedian and social media star Carlinhos Maia is well-known for his amusing videos and skits on Instagram and other platforms.
In addition to endorsing numerous goods and companies, he has made several popular comedy specials. He showcases his cooking abilities, TV appearances, date nights, and trip pictures.
The approximate amount of his net worth is $76.64 million. This estimate was made based on his earnings from comedy specials, endorsement deals, and other commercial activities.
- Huda Kattan- 51.7 million followers
Influencer and beauty blogger Huda Kattan has a sizable fan base on Instagram and other social media sites.
She founded Huda Beauty and has introduced several popular beauty products.
Around $560 million is the approximate value of her wealth. This estimate was made based on the popularity of her cosmetics brand, money from sponsored posts, and other sources.
A person’s estimated net worth can change and frequently depend on several variables, including the performance of their business endeavours, possessions, and income. This is crucial to keep in mind.
- Manny Gutierrez- 4.1 million followers
The beauty influencer and blogger Manny Gutierrez has a sizable fan base on Instagram and other social media sites.
He has collaborated with various cosmetic firms and is well known for his product evaluations and makeup tutorials.
It is thought that he has a net worth of $1.5 million. This estimate is based on the money he makes from partnerships, sponsored content, and his
line of cosmetics.
- Jamie Oliver – 9.2 million followers
British chef, restaurateur, and television personality Jamie Oliver is well-known for his cookbooks and cooking-related TV shows.
He has a social media following and has promoted numerous goods and companies.
An estimate of his net worth puts it at about $200 million. This estimate was based on his earnings from TV shows, cookbooks, restaurant ventures, and endorsement partnerships.
- Rosanna Pansino – 4.5 million followers
Author, baker, and YouTube personality Rosanna Pansino is well-known for her “Nerdy Nummies” channel’s cooking and baking tutorials.
Around $9 million is thought to be her net worth. This estimate was based on her earnings from her YouTube channel, cookbooks, and other business endeavours.